Tremendous advances in targeting of ads online are allowing campaigns to deliver ads directly to the voters who are persuadable and likely to vote - in other words, those voters who will make the difference in the election. We're using these tools in our campaigns this year.


http://www.nytimes.com/2014/11/01/us/politics/gop-ads-chase-voters-at-home-and-on-the-go-.html?smid=fb-share&_r=0